Chapter 17 - Retailing 154. The amount added to the cost the retailer paid for a product to reach the final selling price is referred to as _____. A. markupB. markdownC. original markupD. maintained markupE. everyday pricing 155. The difference between the retailer's cost and the initial selling price is referred to as _____. 156. A retailer bought a collectible Precious Moments figurine for $26. She sets the initial selling price at $60. The final selling price was $52. What was the original markup? 157. Maintained markup refers to 17-44
Chapter 17 - Retailing 158. The difference between the final selling price and the retailer's cost is referred to as __________. A. original markupB. maintained markupC. markdownD. off-priceE. discount price 159. Another term for gross margin is __________. 160. Another term for maintained markup is __________. 161. Discounting a product when the product does not sell at the original price and an adjustment is necessary, is referred to as __________. 17-45
Chapter 17 - Retailing 162. Markdown refers to A. the difference between the final selling price and the retailer's cost.B. discounting a product when the product does not sell at the original price and an adjustment is necessary.C. facilitating the reduction in retail price, usually expressed as a percentage equal to the amount reduced, divided by the original price, and multiplied by 100.D. the lowest price to which a retailer can reduce a sales ticket and still make a profit.E. the discounting of a ticket price at which a retailer can no longer make a profit and actually loses money.
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- Spring '08
- Marketing, d., B., c., E., online retailers