13 objective of the study The objectives of Promotion in OCL are as follows 9 1

13 objective of the study the objectives of promotion

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1.3 objective of the study : The objectives of Promotion in OCL are as follows 9
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1. The prime objective of Promotion is to promote its product to increase its sales volume. 2. To creating a great marketing leader. 3. To find out the importance of promotion in the market. 4. To study the various marketing department. 5. To find out the contribution of marketing department. 6. To find out various ways and means of utilization of Promotion in OCL. 1.4 SIGNIFICANCE OF THE STUDY: As we know that Promotion is a weapon , if used properly it leads to the maximum the sales volume in the organization . In this competitive age, all business sectors are raging a tough competition against each other. The level of competition is actually mounting up at an increasing pace. Moreover, the economic conditions are also poor in the present time. So, in order to be successful in these harder times, it has become extremely crucial to look out for different and innovative means of promoting your business. Promotional items have always been an important aspect of marketing strategy. With the passing time, people have started looking for different means to give away corporate gifts to their clients and customers. Businesses have started looking for surefire ways that can generate good result for the promotion of their brand. One needs to be really competitive in every aspect of the business. You need to outshine your contenders in every department including the customer base and your brand popularity, to manage a secured position for your business. A great way to achieve this is through the use of promotional products for business. Promotional products not only give you brand recognition, but also draw a large number of customers to your account. Whether you are implicated in traditional business, or an online business, promotional items are an excellent mode of bringing the much required popularity for your business. 1.5 METHODOLOGY OF THE STUDY: 10
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Methodology refers to a body of methods which assist of which investigation is carried on, for the reach at the final conclusion of the study. Here a scientific method has been adopted for the data collection. In this study at the corporate office, OCL is considered as an universe. Aim of the research: The assigned task was to conduct a survey for a well reputed company. Research is concerned with the systematic and objective collection, analysis and evaluation of information about specific aspects in order to help management make effective decisions. Once the aspect is identified and defined it is the responsibility of the researcher to chalk out a comprehensive plan explaining each step required to conduct the research in a successful manner. Objective: The first step in research is setting the objectives for which their study is to be undertaken. It is essential that objectives are set before hand. The objectives are hierarchical, quantifiable, realistic and verifiable.
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