MNM3036 2011 mnm3036-101_2011_3_e

5 is based fully on facts and experiences question 5

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5. is based fully on facts and experiences. QUESTION 5 Which ONE of the following is NOT a characteristic of the decline phase of the product life cycle? 1. slow levelling out of sales 2. decline in market size 3. declining profits 4. decrease in number of competitors 5. decrease in product promotion
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17 MNM3036/101 QUESTION 6 Select the combination of alternatives that best reflects the possible uses of packaging material. a Protection b Ease of use c Re-usability d Advertisement 1. a b 2. b c 3. c d 4. a b c 5. a b c d QUESTION 7 Which ONE of the following statements is CORRECT ? SAB Miller (South African Breweries) wanted to lessen its dependence on liquor and therefore acquired inter alia OK Bazaars, Scott Stores and Edgars. This is called… 1. related diversification. 2. unrelated diversification. 3. related differentiation. 4. unrelated differentiation. 5. none of the above. QUESTION 8 A disadvantage of … is that it can help to create monopolies. 1. free-on-rail pricing 2. freight-absorption pricing 3. uniform regional pricing 4. base-point pricing 5. prestige pricing QUESTION 9 Which ONE of the following statements is CORRECT ? In relationship marketing … and … are added to the marketing mix. 1. product: processes 2. people: price 3. price: product 4. people: processes 5. price: processes
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18 MNM3036/101 QUESTION 10 Which ONE of these methods is NOT an example of the demand based method for selecting and approximate price level? 1. loss leader pricing 2. traditional pricing 3. value-based pricing 4. prestige pricing 5. price lining Assignment 03 SELF-EVALUATION NOT TO BE SUBMITTED A good example of an essay type examination question, based on a case study, as well as the relevant memorandum will be placed on myUnisa so that you can use that in your preparation for the exam. The same question and guidelines will also be sent to you together with the answer to assignment 01 in Tutorial Letter 201. Each question in the exam counts 25 marks, but is always divided into more than one section (e.g. 10 and 15 points each) so that each question can contain a section on product as well as price also to make the questions more manageable. As a general guideline we suggest that you give a fact per mark and not just focus on the length of the answer. Do not expect a good mark if you do not mention enough facts, discuss the wrong theory or ignore the practical application.
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