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StrengthsAn enthusiastic company with a strong, infectious leader.A well-designed training program to share and capture intellectual capital for the organization.Dedicated employees.HUSSAIN ALI OIC00001JR 6BSBMGT617 TASK 3
WeaknessesLabour-intensive industry.Inherent time lag when building goodwill and trust.The difficulty of establishing brand equity as a start-up company.OpportunitiesA large percentage of the market that is unaware of Ozhouse Clean's.Shifts in consumer consumption habits that are moving toward increased utilization ofcleaning services.A business model that is easily scalable.ThreatsEmployee turnover.The entrance of a serious competitor.Looking at opportunities and listed weaknesses looks like social media could be a real marketingopportunity. Instead of just having an informational website, our business could put up a Facebookpage and open a Twitter account to try and reach out to old (and new) customers.Set up social media business accounts/pages. Set aside time or assign staff person to updateFacebook/ Twitter accounts. Set up a Pinterest and/or Instagram account, purchase a camera, andtrain a staff person to take photos of animals and post images.RecommendationsIn conclusion, there are few things that should to be taken care while implement business regardlesswe sell a product or provide a service. Thus, in this marketing plan report, we include all the detailsand the information needed such as SWOT analysis, marketing strategy, action programme, budget,and controls. Ozhouse Clean gain a lot of knowledge and experience on how to be a successfulbusinessman in the future.Working customers may find this service is convenient for them and want to try it. If they are satisfiedwith the service quality they will likely become repeat customers. When the patronage happenscontinuously, they become loyal customers of the service. These customers will recommend OzhouseClean to their friends and coworkers. As more and more customers use this service, Ozhouse Cleanimage is enhanced and we will gain more and more market share.These customers will recommend Ozhouse Clean to their friends and coworkers. As more and morecustomers use this service, Ozhouse Clean image is enhanced and we will gain more and moremarket share.HUSSAIN ALI OIC00001JR 7BSBMGT617 TASK 3