Xerox is the worlds leading company in document technology. All technology companiesneed to have a leader who isn’t afraid to take risks. The nature of technology companies is an ever-changing environment. Leaders of such companies need to have the foresight to keep the
Leadership Stylecompany afloat when technology changes. Burns is a great leader for Xerox because she has the courage to make hard decisions. Personal and Organizational ValuesFrom her science and engineering background, Ursula says she learned many valuable lessons: Discipline, Problem solving, Turning complexity into simplicity; Respect for "time to market" work processes; Managing by fact, Dependency on the contributions of others to create the greater whole; Measuring and adapting. “All of these are fundamental attributes of successfulengineers and, I believe, successful leaders,” notes Ursula. (Plata) Since Xerox’s inception, they have operated under the guidance of six core values. They are Xerox’s very reason for being. “Succeed through satisfied customers. Deliver quality and excellence in all we do. Require premium return on assets. Use technology to develop market leadership. Value our employees. Behave responsibly as a corporate citizen.” (Xerox) There is a direct correlation between Burns’ values and Xerox’s core values.Burns made a statement about her values when she stood up to an unsavory comment during a company-wide meeting. Burns speaking up during that meeting led to a sequence of events that propelled Burns to the top of the company. With Burns as CEO, I imagine there is a zero tolerance for unethical, possible unsavory behavior. Strengths and WeaknessesBurns has many great strengths but there are three standouts: Discipline, Problem solving, and Turning complexity into simplicity. Her greatest weaknesses are impatience, stubbornness and not having a good poker face. Of all her strengths and weaknesses, the strength3
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- Spring '11
- Anne M. Mulcahy, Ursula Burns