Analysis of existing information from community

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Analysis of existing information from Community Hospital strategic planning scenarioPerceived opportunity (external)New industry in market that can increase businessThere is expected employer growth in the area with the addition of the automotive factory. This will bring in around 1,800 jobs to the area and increase the rate of the population with health care insurance. Analysis of existing information from Community Hospital strategic planning scenarioPerceived threat (external)Shortage of qualified personnelAccording to the Business Plan Proposal: “Continued shortage of medical staff, especially in orthopedics, oncology, and primary care will require increased recruitment efforts” (Universityof Phoenix, 2017, pg. 4).Analysis of existing information from Community Hospital strategic planning scenarioPerceived threat (external)CompetitorCompetitor has increased market share over the past five years, while Community hospital has shown an equal decrease. Additionally, the competitor, “Hanover County Hospital, has an updated facility, which has drawn more market share to their facility” (University of Phoenix, 2017, pg. 4).Reference:University of Phoenix. (n.d.). Business Plan Scenario. Retrieved from University of Phoenix, HCS/449 - Healthcare Administration Capstone website.

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