What role does the media play in socio cultural forces A Consumers have taken

What role does the media play in socio cultural

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62. What role does the media play in socio-cultural forces? A.Consumers have taken the reins of the communication channel.B. Consumers no longer listen to marketing messages.C. Consumers choose one device to receive their marketing messages.D. Consumers find that there is too much clutter in the communication channel.The media plays a large role in choosing how they want to receive their marketing messages. The power now is in the consumer rather than in the business.Accessibility: Keyboard NavigationBlooms: RememberDifficulty: EasyLearning Objective: 02-03 Outline the current demographic and socio-cultural influences that affect marketing approaches.Topic: 02-04 Socio-cultural Forces 63. In Canada, we find a society that: Consumers have become very reliant on a variety of communication tools and they find it a fast way to communicate.Accessibility: Keyboard NavigationBlooms: UnderstandDifficulty: ModerateLearning Objective: 02-03 Outline the current demographic and socio-cultural influences that affect marketing approaches.Topic: 02-04 Socio-cultural Forces 2-24
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Chapter 02 - The Marketing Environment 64. Many shoppers access information about products through social media and online reviewsites using a mobile device while in a retail store. What do we call this behavior? Showrooming has become popular to the point that many retailers offer to price match both competitor and online prices.Accessibility: Keyboard NavigationBlooms: RememberDifficulty: ModerateLearning Objective: 02-03 Outline the current demographic and socio-cultural influences that affect marketing approaches.Topic: 02-04 Socio-cultural Forces 65. A company that wishes to reach adult consumers aged 20 - 30, would be advised to consider which social media platform? Facebook is still the most popular platform with Canadians. In particular, Facebook is often the first choice with adults aged 18 - 34.Accessibility: Keyboard NavigationBlooms: ApplyDifficulty: EasyLearning Objective: 02-03 Outline the current demographic and socio-cultural influences that affect marketing approaches.Topic: 02-04 Socio-cultural Forces 2-25
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Chapter 02 - The Marketing Environment
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