Shoes than if worn with a buttoned shirt iii

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The Legal Environment of Business: Text and Cases
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Chapter 23 / Exercise 02
The Legal Environment of Business: Text and Cases
Cross/Miller
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shoes than if worn with a buttoned shirt) iii. Signifiers must be placed in a semantic context, otherwise they will be polysemic (open to interpretation) iv. Color (using red in a traffic sign may convey danger, but used as the background of a picture of a couple staring at each other may convey sexual desire)
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The Legal Environment of Business: Text and Cases
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Chapter 23 / Exercise 02
The Legal Environment of Business: Text and Cases
Cross/Miller
Expert Verified
c. Both together: cut up the message into units, group these units in paradigmatic classes, and classify the syntagmatic relations which link these units i. To understand why red was used rather than blue or yellow (paradigmatic), I need to take into account the context in which the color appears (syntagmatic) 11. Barthes: the primary focus of semiology is to deconstruct and expose the operation of myths through media content 12. Critics to semiology: a. Leaves to much to interpretation, it is unreliable b. Rather than a step-by-step procedure of analysis, the interpretation of meaning tends to be left to individual interpretation c. Subjective interpretation lack of validity d. Semiology tends to suggest that there is a definitive meaning that must be uncovered, but actually, texts may be interpreted differently by different audiences and the audiences may have different responses e. Texts must also be examined through their relationships with other texts and broader culture and society ii. Qualitative analysis 1. Narrative analysis : media texts as composed of different forms of storytelling; seeks to analyze the conventions and devices with which such narratives are constructed a. Order in which conventions are represented i. Equilibrium is established, and then it is disrupted in some way, and eventually it is reinstated b. Character types (villain, donor, helper, princess, dispatched, hero, false hero) 2. Genre analysis : relationship of different texts to one another and the ways in which they are clustered into particular types of genres (romance, comedy, science fiction, etc.) a. Look at the establishment and operation of different conventions within each genre i. Soap operas: overlapping and ongoing narratives ii. Sitcoms: centered on a particular family or small group of friends iii. Informational programming: breaking stories, graphics, two way questions b. The ways in which genres draw and overlap with one another i. Information oriented merging with fiction and entertainment 3. Discourse analysis : concerned with the ways in which broader beliefs, world views, and social structures are embedded in and reinforced in the use of verbal or written communication.
a. Linguistics: examining how ways of thinking and structures of inequality inflect and are reproduced and naturalized through speech and writing i. “Anger as Immigrant Workers Flood Britain” immigrants are the sole actors in the headline implies they are to blame for the situation ii. Constructing identity (UK newspaper using ‘us’, ‘our’, and ‘we’. iii. Content analysis – Systematic, objective and quantitative 1. Objectivity: rather than coming about as a result of subjective biases of researchers, it should reflect the reality of what’s being studied 2.

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