Midterm & final MKT 100.docx

Logisti cs correct answer c logisti cs question 15 5

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Logisti cs Correct Answer: C. Logisti cs Question 15 5 out of 5 points Word of mouth feels _______ to consumers. Selected Answer: D. Authen tic Correct Answer: D. Authen tic Question 16 5 out of 5 points What is the main goal for users of Facebook? Selected Answer: C. sharing slices of life with friends Correct Answer: C. sharing slices of life with friends Question 17 5 out of 5 points What does KPI stand for?
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Selected Answer: A. key performance indicator Correct Answer: A. key performance indicator Question 18 5 out of 5 points Amazon.com uses structural equivalence to do which of the following? Selected Answer: A. make product recommendations Correct Answer: A. make product recommendations Question 19 5 out of 5 points Which of the following is NOT typically true about focus group members? Selected Answer: D. They set aside a full day to participate in the group. Correct Answer: D. They set aside a full day to participate in the group. Question 20 5 out of 5 points Marketing information should be gathered ______ so the company can be in the know and poised for action. Selected Answer: C. Constan tly Correct Answer: C. Constan tly Question 21 5 out of 5 points Conjoint studies are run to understand how consumers make __________. Selected Answer: B. trade- offs
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Correct Answer: B. trade- offs Question 22 5 out of 5 points Focus groups are typically used as a(n) __________ technique. Selected Answer: C. explorat ory Correct Answer: C. explorat ory Question 23 5 out of 5 points A marketing plan for a company begins with an assessment of ______. Selected Answer: B. where things currently stand Correct Answer: B. where things currently stand Question 24 5 out of 5 points Deciding on your ideal distribution system relates to which of the 4Ps? Selected Answer: C. Plac e Correct Answer: C. Plac e Question 25 5 out of 5 points Debbie owns a gift shop and is trying to decide what her advertising goals are. This is a question about which of the 4Ps? Selected Answer: D. Promoti on Correct Answer: D. Promoti on
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Question 26 5 out of 5 points Megan is writing a portion of the company Marketing Plan and is trying to communicate that the company has the benefits that the target market will value. She is working on which section of the marketing plan? Selected Answer: C. Positioni ng Correct Answer: C. Positioni ng Question 27 5 out of 5 points Companies advertise in many different ways. Which of the following is NOT a likely method of advertising for a company like Best Buy? Selected Answer: D. Book s Correct Answer: D. Book s Question 28 5 out of 5 points If a company spends a considerable amount of money on an ad, and it wants to measure how well consumers remembered the ad, it should run what type of test? Selected Answer: B. DA R Correct Answer: B. DA R Question 29 5 out of 5 points What term is used to describe an experiment run by an ad agency where the ad agency will recruit consumers to come watch a TV series and commercials like those for Cheerios? The consumer will then answer questions about the ads and the agency uses the responses to determine how well the ads will do in the real world.
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