People with similar wants and needs constitute which

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48. People with similar wants and needs constitute ___________, which clearly requires ___________. a demographic market segment; market segmentation a target market; market segmentation a target market; relationship marketing a geographic market segment; relationship marketing a psychographic market segment; relationship marketing
Difficulty: 3 QuestionID: 12-1-48 Page-Reference: 286 Skill: Comprehension Objective: 12.3 Answer: a target market; market segmentation 49. Multicultural marketing is part of market segmentation by
Difficulty: 1 QuestionID: 12-1-49 Page-Reference: 287 Skill: Knowledge Objective: 12.3
50. Which of the following should be considered in the demographic variables for market segmentation?
Difficulty: 2 QuestionID: 12-1-50 Page-Reference: 286 Skill: Knowledge Objective: 12.3 Answer: Income levels, marital status 51. The blue jean market is quite varied, and people wear them for different reasons and for different purposes. There are fashion jeans, work jeans, truck-driving jeans, cowboy jeans, etc. To serve this market better, many firms practice
Difficulty: 2 QuestionID: 12-1-51 Page-Reference: 286 Skill: Comprehension Objective: 12.3 Answer: market segmentation. 52. ________ are particularly important to marketers because marketers can, through marketing efforts, sway consumers' likes and dislikes. Demographics Geographics Marital status and age Psychographics Product-use
Difficulty: 3 QuestionID: 12-1-52 Page-Reference: 288 Skill: Knowledge Objective: 12.3 Answer: Psychographics
53. Companies in Poland have succeeded in overcoming consumer resistance to credit by promoting the safety and desirability of using credit rather than depending solely on cash. This is an example of the use of a __________ variable in market segmentation.
Difficulty: 3 QuestionID: 12-1-53 Page-Reference: 288 Skill: Comprehension Objective: 12.3 Answer: psychographic 54. The Ford Focus is promoted to consumers on the basis of economy, while the Porsche is promoted on the basis of high performance. This is an example of
Difficulty: 2 QuestionID: 12-1-54 Page-Reference: 286 Skill: Comprehension Objective: 12.3 Answer: product positioning.

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