9) The ________ for a guest paying for a night's stay at a hotel is rest and sleep. A) generic product B) core product C) value-deliverable product D) augmented product E) actual productAnswer: BDifficulty: ModerateLO: 8.1: Explain how value is derived through different product layersAACSB: Analytical thinking10) The ________ for a guest paying for a night's stay at a hotel is the use of a bed, bathroom, towels, dresser, light, and closet. 11) The ________ for a guest paying for a night's stay at a hotel would include express checkout and superb room service. 12) The state of Missouri is an offering that can be promoted as a great place to locate a new business.
13) Explain the following statement: "A product is a bundle of attributes."14) Explain the three layers of the product the marketer needs to understand to adequately serve the consumer.15) Is marketing more about supplying benefits or is it more about supplying attributes? Explain your answer.16) Generally, consumer goods are either ________ or ________.
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- Prof Farshad Salman