When a firm spends one resource to build another

Info icon This preview shows pages 2–3. Sign up to view the full content.

View Full Document Right Arrow Icon
14. When a firm spends one resource to build another resource, we say the firm… B a. has diversified b.  has invested c. has pursued a niche strategy d.  all of the above 15. A firm’s unique competitive advantages are dependent on… D 16. An offering by one party to a transaction that can satisfy a need of the other party to the transaction  is called a spot transaction. B 17. About two years ago the airline firm Jet Blue was in the news due to their stranding a large number  of passengers for more than 6 hours on the runway at JFK during the bad weather.  This situation  probably… C 18. Assume a legal transaction between seller A and buyer B, with parties X, Y, and Z providing third  party services.  Given just this information, we would expect…   B a. that B shops on value b. before the transaction A has something of value to B and B has something of value to A c. both of the above d. none of the above 19. Actions increasing the likelihood of striking a transaction a party wishes to strike… D 20. Discount priced goods produce less value for the buyer than do goods that are premium priced.    B 21. Marketing is the process… C
Image of page 2

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern