When getting information for marketing decisions the

97. When getting information for marketing decisions, the marketing manager:
A. may use both internal and external sources of information.
B. may need to make some decisions based on incomplete information.
C. may need to rely on his or her own instincts to make some decisions.
D. should have access to ongoing information about business performance.
E. all of the above.
98. When getting information for marketing decisions, the marketing manager:
99. Marketing research:
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Chapter 08 - Improving Decisions with Marketing Information
100. Marketing research:
101. A ______________ is an organized way of continually gathering and analyzing data to
get information to help marketing managers make ongoing decisions.
A. marketing information system
B. marketing model
C. marketing research project
D. marketing research department
E. marketing logistics system
102. _____ refers to an organized way of continually gathering, accessing, and analyzing
information that marketing managers need to make ongoing decisions.
103. A complete marketing information system should:
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Chapter 08 - Improving Decisions with Marketing Information