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97. When getting information for marketing decisions, the marketing manager: A. may use both internal and external sources of information.B. may need to make some decisions based on incomplete information.C. may need to rely on his or her own instincts to make some decisions.D. should have access to ongoing information about business performance.E. all of the above.98. When getting information for marketing decisions, the marketing manager: 99. Marketing research: 8-15
Chapter 08 - Improving Decisions with Marketing Information100. Marketing research: 101. A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions. A. marketing information systemB. marketing modelC. marketing research projectD. marketing research departmentE. marketing logistics system102. _____ refers to an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions. 103. A complete marketing information system should: 8-16
Chapter 08 - Improving Decisions with Marketing Information