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8-week challenges program. You can change your whole life in 8 weeks as a base and build up from there. It’s our most efficient and popular program. Other than that people normally buy 3sessions a week until needed. A few will stay on after the 8-week challenge, other leave cause they are already at their desired bodyweight. Pricing strategy• We have a pricing strategy as you buy your first week or however many you buy to start up with, we give you half of that free. So if you buy a month to start off with we give you half a month free so you have a month and half worth of training for a limited time only. We don’t have any start up cost or hidden fees to get out of contracts ect.Value to customerWe would like our clients to perceive our services provided by your business as the most trustworthy and reliable source of personal training. We want to be friendly and make it like we are family and helping change someone’s life is #1 to us. Its medium price cost because you get what you pay for, Value for money and very competitive price. Personal training is a luxury but we make it seem like it’s a necessity and leave the clients wanting more.Growth potential• The anticipated percentage growth of the product in the next 12 months and beyond is at least25% more clients per year. We want clients to stay and keep needing our profession • What will drive this growth is the fact we need to be the best service out there, with no clients 11
BUS12 BusinessAssignment v1.10 (2017/03/23)ever leaving with anything in their tank and always wanting more. Get them to spread the word as well.12
BUS12 BusinessAssignment v1.10 (2017/03/23)Innovation Research & development (R&D)/innovation activitiesThe R&D activities from the list below we will implement to encourage innovation in your business are;•Surveys•Interviews•Existing data•Council websites•Industry consultations•Cold calling, mystery calls to other services •GoogleIntellectual property strategy (optional) • We plan to protect our innovations by not releasing any programs or timings or anything to thepublic, we have trademark on our name and exercises we have designed. We have confidentiality agreements for the fact the clients can talk about our services but not deliver the class to anyone else or let the altered ways of the exercises spill to the wrong hands.InsuranceWorker’s compensation We have workers compensation for our personal trainer Public liability insurance We have public liability insurance, which covers any third party death or injury. It is sourced through registration with Fitness Australia Professional indemnity We also have professional indemnity; This covers any legal action taken out as a result of your professional advice. It is also sourced through registration with Fitness AustraliaBusiness assetsWe have our business assets insured in the event of a fire, burglary, or damage.