B how important is it to gmcr for green mountain it

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b)How important is it to GMCR?
c)What is the maximum value that could be shared between GMCR and Keurig?
d)How much does Keurig earn under true north?
James ElliotB48312/10/18e)What is Keurig’s walkaway?f)What is GMCR’s walkaway?
g)How did you get those values?
h)What is the ZUPA?
i)How big of a deal is exclusivity to both parties?j)Have we captured a complete picture of both parties' interests?
Things to Keep in Mind
James ElliotB48312/10/18Bank balance as of September 1997 is$700,000Monthly burn rate is $60,000
James ElliotB48312/10/18The company must raise more money tosurvive, or it must shift costs to (or accelerate payments from) actual or potential partnersVCs, who have invested a total of $3.7million in three rounds and own 75% of Keurig’s equity
James ElliotB48312/10/18

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Term
Winter
Professor
Bro Friis
Tags
KEURIG

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