BRIE Working Paper 2016-‐318commodity production such as occurs in a Google or Amazon data center is noteasily copied and becomes a site for sustained innovation. The core of innovation ishuman value creation. Whether it is product designers for 3D printers in the makermovement or YouTube posters, new sorts of work, new types of tasks, and newforms of employment will be created. Is this new world going to be one with workand reward for the upper 10% of highly trained individuals, those lucky enough tobe anointed as YouTube “stars” or have their app go viral, and start a new firm thatis acquired by an existing firm? The question of where work will come from remainsfor the rest of the population, those with more modest training and education thatare not blessed by inherited status, not born with innate and recognized intelligence,or just not lucky? Will the ICT technology driving the transformation of workcontribute to greater inequality in a society that has winner-‐take-‐all-‐like dynamicsor, more properly, a steep power law of returns?For now, there is substantial evidence that Intelligence Augmentation – thecomplementary relationship between powerful computation and distinctly humancapacities, can be even more effective than solutions that are exclusivelycomputation based.