Web site metrics clickstream data tracks the exact

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Web Site Metrics Clickstream data tracks the exact pattern of a consumer’s navigation through a website Clickstream data can reveal: Number of pageviews Pattern of websites visited Length of stay on a website Date and time visited Number of customers with shopping carts Number of abandoned shopping carts
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Web Site Metrics Website metrics include: Visitor metrics Exposure metrics Visit metrics Hit metrics
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ADVANTAGES OF EBUSINESS
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Expanding Global Reach The Internet’s impact on information Easy to compile Increased richness Increased reach Improved content
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OPENING NEW MARKETS Mass customization – The ability of an organization to tailor its products or services to the customers’ specifications Personalization – Occurs when a company knows enough about a customer’s likes and dislikes that it can fashion offers more likely to appeal to that person
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CHALLENGES OF EBUSINESS
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WEB 1.0 – THE CATALYST FOR EBUSINESS Web 1.0 – A term to refer to the WWW during its first few years of operation between 1991 and 2003 Ecommerce – Buying and selling of goods and services over the Internet Ebusiness – Includes ecommerce along with all activities related to internal and external business operations
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WEB 2.0: ADVANTAGES OF NEXT GENERATION Web 2.0 – The next generation of Internet use – a more mature, distinctive communications platform characterized by three qualities Collaboration Sharing Free
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WEB 2.0: ADVANTAGES OF BUSINESS 2.0
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WEB 3.0 Web 3.0 – Based on “intelligent” Web applications using natural language processing, machine-based learning and reasoning, and intelligence applications
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1/20/19 ITM 209 Homework Arena Assignment #1 Due NOW Be prepared to discuss your ideas for the Business Strategy for your Team Project in Recitation This Week Please keep up with your Readings; Exam One Review on Monday
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  • Spring '08
  • Rodammer
  • World Wide Web

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