have low performance with minimal or insignificant cost difference when

Have low performance with minimal or insignificant

This preview shows page 15 - 18 out of 25 pages.

have low performance with minimal or insignificant cost difference when compared to consumer goods readily available in the market. This condition makes Unilever’s products more attractive than substitutes, thereby further weakening the intensity of the threat of substitution. 5- Threat of New Entrants; It is clear to any one that it’s very hard to any new companies to build a brand name this days like Unilever ,in addition to the big economics of scale that unilever and her competitors have make it
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very hard for a new competitor to enter the market as they can easy drop the price to harm them , this fact week the chance for the new companies to enter the market Unilever Marketing Mix Here we will discuss the marketing mix strategy of Unilever in that might boost their sale. Unilever has wide range of brand such as Home & Personal Care products to food and drinks like Knorr and Lipton tea. We will now do the marketing mix of Sun silk because Unilever’s most profitable line of product is personal care products. So below is the marketing mix of Sun silk from Unilever Marketing mix Explanation Product Sun-silk is one of Unilever’s famous brands under personal care product. It targets mainly woman by portraying the 21st century woman that is confident, charismatic, and get going attitude that doesn’t wait for things to happen but achieve their goals by sheer hard work. Although the main target is woman but Sun-silk is used by many people of difference class and age group. In order to satisfy the needs of their consumer, Sun-silk has developed various kinds of shampoo and conditioner that suit the different kind of hair type. Sun-silk has manage to gain loyalty of consumers because of their undying effort in Competition (strong ) Competition (strong ) Threat of new entry ( weak ) Threat of new entry ( weak ) Bargaining Power of Buyers (Strong ) Bargaining Power of Buyers (Strong ) Bargaining Power of Suppliers (Moderate Bargaining Power of Suppliers (Moderate Threat of substitutes (weak) Threat of substitutes (weak)
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producing more innovative products and maintaining its quality through extensive chemical testing until it is truly safe. Place In order for Sun-silk to be the number 1st choice for its consumer, they must distribute their products to all the people no matter where they are. Sun-silk has targeted retail outlets, malls, super market and any other stores as long they are easily access for consumers. The high consumer demand has shown that easy availability factor is very important to reach out to the consumers. Price As the market leader in personal care products, Sun-silk is freely to set the market price. In order to satisfy the main goal of Unilever which is maximize profit , increase the sales and also increase in market share the price of product is an important factors that affect all of this. The research department determines the price of the products while taking account the affordability of consumers of different income level.
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