study Low external validity o What people say may not predict what they do

Study low external validity o what people say may not

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studyLow external validity oWhat people say may not predict what they do Surveys are by nature people’s perspective that does not always turn into actions Experiments Involve researchers introducing into the environment in order to evaluate the effects of those changes oManipulation and controlBenefits
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oIdeal for understanding the causes of human behavior High internal validityCausality, how one thing causes anotherLimitations oLimited to what can be manipulatedLack of resources, time, size…oPotentially limited generalizability Low external validity oOften raise questions of ethicsQualitative researchInvolves the analysis of non-numerical data gathered by observing people in natural settings and/or interviewing them in depth.Benefits oProvides rich information on social meanings and processesoOpen-ended questions allow for more flexibilityLimitations oOften difficult to know the generalizability of research resultsoReplicability can be difficult Doesn’t mean that what you’re seeing is a systematic issueExisting data analysis Involves the analysis of pre-existing data which was not produced directly by the researcher who uses them Benefits oWell suited to studying the past and social change o
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  • Spring '17
  • Samantha S Kwan
  • Sociology, researcher, Low External Validity, social scientific research

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