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Furthermore, painting a midsole in old process takes too much time since they need to apply a tape so that the paint goes to where we want it. “The new method is far quicker, and “also enables new aesthetic paint effects that cannot be achieved by hand,”[Mar17]. This method also help Nike to speed up their productivity and achieving a unique paints effect on their midsole as on figure below. Nike have fully utilized the use of technology that help to benefit the labour productivity and profitability.Figure 16: Nike's aesthetic paint effects[Bre15].60
8.3 Opportunities that I will capitalize onThe first opportunity that I would capitalize on is growing the digital store channel. People nowadays preferred to buy online since they did not have to waste their time and effort to go to the store. It also because of there is no Nike’s retail store near where they live or the products are already sold out on retail store. The reasons why I would capitalize it is because the reach and availability of the market since the internet allowed the customers to shop 24/7 as long as they have internet access. None the least with how internet allow Nike toreach more customers at ease. “The footwear giant says it reached $2 billion in annual online sales in its most recent fiscal year, or 30% more than the year prior and double the amount of two years ago.”[Ste17]. From the statement above, Nike’s annual online sales have a huge success which is the reason why I would capitalize on it.Second opportunity is manufacturing revolution. Nike saw the opportunities that they can achieve if they aim for improving the way they manufactured the product, and Nike called it as “Man Rev” is short for manufacturing revolution. “focus on innovative materials, assembly procedures, and advancements with interesting technology such as 3D printing that the company believes will overhaul the ways its products are made in the years to come.”[Bra17]. A few example that can be seen on what Nike has done on their Man Rev are Flyprint and automated midsole paints. These two are the great examples of what Nike is doing in improving their manufacturing process. It will significantly improve their productionrate and production quality.Furthermore, technology is something that will keep improving for days to days which is the main reason why I would capitalize this opportunity since it will benefits Nike the most for the longer run. In addition, the use of technology such as 3D printing can help them to increase the speed of innovation. “Nike has used 3D printing and other manufacturing innovations to make product testing much faster, going from weeks or months before an idea could be tested to just days or hours.”[Bra16]. The statement shows how great the use of new technology impacted Nike, they can save up more times in testing the product which significantly improve their productivity rate at maximum rate. Overall, if the new innovations are a success it allows the product to be created and shipped months before what they usually can. The better productivity rate is, the higher the profit generated.