Correct answer correct sales promotions response

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Correct Answer: Correct sales promotions. Response Feedback: Sales promotion is a short-term inducement of value offered to arouse interest in buying a product or service. Free samples are examples of sales promotions. MC Qu. 133 DLS Cosmetics is trying to create brand awar... AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 3 Hard Learning Objective: 14-02 Describe the promotional mix and the uniqueness of each component. Topic: The Promotion Mix Question 12 0.34 out of 0.34 points The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as Selected Answer: Correct culture. Correct Answer: Correct culture. Response Feedback: Text term definition—culture. MC Qu. 330 The set of values, ideas, and attitudes that... AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Learning Objective: 04-04 Identify the major sociocultural influences on consumer behavior. Level of Difficulty: 1 Easy Topic: Sociocultural Influences
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Question 13 0.34 out of 0.34 points A recent study by the Aberdeen Group analyzed which segmentation bases were used by the 20 percent most profitable organizations of the 220 surveyed. Which segmentation base did these organizations use the most? Selected Answer: Correct geographic Correct Answer: Correct geographic Response Feedback: A recent study by the Aberdeen Group analyzed which segmentation bases were used by the 20 percent most profitable organizations of the 220 surveyed. From highest to lowest, the segmentation bases were: geographic (88 percent), behavioral (65 percent), demographic (53 percent), and psychographic (43 percent). MC Qu. 120 A recent study by the Aberdeen Group analyze... AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Learning Objective: 08-03 Recognize the bases used to segment consumer and organizational (business) markets. Level of Difficulty: 2 Medium Topic: Methods of Market Segmentation Question 14 0.34 out of 0.34 points The first major federal legislation passed to forbid contracts, combinations, or conspiracies in restraint of trade in the United States was the Selected Answer: Correct Sherman Antitrust Act. Correct Answer: Correct Sherman Antitrust Act. Response Feedback: Text term definition—Sherman Antitrust Act. MC Qu. 168 The first major federal legislation passed t... AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Learning Objective: 03-06 Explain how regulatory forces ensure competition and protect producers and consumers. Level of Difficulty: 1 Easy Topic: Political and Legal Environment
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Question 15 0.34 out of 0.34 points The process of conveying a message to others that requires six elements—a source, a message, a channel of communication, a receiver, and the processes of encoding and decoding—is referred to as Selected Answer: Correct communication.
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  • Fall '18
  • Janice Salerno
  • Marketing, AACSB, MC Qu., Correct CPM

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