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Question 7 1 / 1 pts Skip to question text.When Tiger Woods won the 2000 US Open, he used Nike golf balls and wore Nike clothing. Nike also ran commercials during the tournament. This combined use of promotional mix elements is an example of which concept that states that the whole is greater than the sum of its parts? ConsistencyComplementarityYou Answered
SynergyHarmonyUniformityQuestion 8 1 / 1 pts Skip to question text.This year Pontiac is the official sponsor of the NCAA basketball tournament, but suppose that at each of thegame sites Ford sets up interactive car exhibits right across the street and hands out free Ford hats and beads to people. Ford's promotional activity is an example of:Question 9 1 / 1 pts Skip to question text.Gatorade, in an effort to build "field of play credibility," used to deliver large orange Gatorade containers and Gatorade paper cups to NFL sidelines for use during televised games. Gatorade supplied all this free of charge in return for the exposure it gained with the football viewing audience. What form of promotion is represented by this activity?
Question 10 1 / 1 pts Skip to question text.Nordstrom recently launched a new website, , which features fashion information and music videos. It also includes interactive features that allow you to dress a mannequin and play around in an interactive mixing room, where you can create your own music remix while mixing and matching outfits. Nordstrom Silverscreen is an example of which of the following? You Answered Branded EntertainmentPublic RelationsAmbush MarketingPodcastingSales Promotion