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Question 7
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When Tiger Woods won the 2000 US Open, he used Nike golf balls and wore Nike clothing. Nike also ran
commercials during the tournament. This combined use of promotional mix elements is an example of
which concept that states that the whole is greater than the sum of its parts?
Consistency
Complementarity
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Synergy
Harmony
Uniformity
Question 8
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This year Pontiac is the official sponsor of the NCAA basketball tournament, but suppose that at each of the
game sites Ford sets up interactive car exhibits right across the street and hands out free Ford hats and
beads to people. Ford's promotional activity is an example of:
Question 9
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Gatorade, in an effort to build "field of play credibility," used to deliver large orange Gatorade containers
and Gatorade paper cups to NFL sidelines for use during televised games. Gatorade supplied all this free of
charge in return for the exposure it gained with the football viewing audience. What form of promotion is
represented by this activity?

Question 10
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Nordstrom recently launched a new website, , which features fashion
information and music videos. It also includes interactive features that allow you to dress a mannequin and
play around in an interactive mixing room, where you can create your own music remix while mixing and
matching outfits. Nordstrom Silverscreen is an example of which of the following?
You Answered
Branded Entertainment
Public Relations
Ambush Marketing
Podcasting
Sales Promotion