On the other hand even Pizza Hut cut its price down it is still higher than KFC

On the other hand even pizza hut cut its price down

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development. On the other hand, even Pizza Hut cut its price down; it is still higher than KFC. KFC and Pizza Hut also altered and satisfied the market demand in low-price menus at boost sales. Following are some recommendations for Pizza Hut and KFC in China. First, Pizza Hut needs to expand. Actually, according to the Yum! (2013), Pizza Hut actually plans to expand andget more market share in China. Second, Pizza Hut has a little disadvantage in pricing strategies and still need to alter it to meet the market demand. Third, KFC has more coupons than Pizza Hut, and I suggest that Pizza Hut could take more promotion even its TV advertising is better than KFC. In a word, under the same cooperation- Yum!, KFC and Pizza Hut mutually enhance their business on their competition.
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KFC VS. Pizza Hut10ReferenceAmerican Advertising Federation. (2014, August 18).AAF Announces Pizza Hut as 2015 NSAC Sponsor. Retrieved February 15, 2015 from -hut-as-2015-nsac-sponsor/America Fun Fact. (2012, May 1). The Strangest Pizza Hut Menu Items in the World. Retrieved February 15, 2015 from -in-the-world/Cricket Australia. (n.d.) Commercial Partners of Cricket Australia.Retrieved February 16, 2015 from Hatton, C. (2011, March 6). KFC’s Finger-lickin’success in China. CBS News. Retrieved February 13, 2015 from -china/KFC Japan. (n.d.). Menu. Retrieved February 15, 2015 from KFC China.(n.d.). Menu.Retrieved February 15, 2015 from KFC Africa. (n.d.) Menu.Retrieved February 15, 2015 from Mata, S. (2014, February 26). Globalization of KFC.Retrieved February 14, 2015 from
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KFC VS. Pizza Hut11Oliveira, M. (2012, February 28). Pizza Hut – Globalization. Retrieved February 14, 2015 from Restaurant Supply Chain Solutions. (n.d.) Services.Retrieved February 21, 2015 from Wenku, S, Y. (n.d.). KFC Premium Lunch Analysis. Retrieved February 14, 2015 from Sairsint.(2010, January 20). Yum! Brands: Still Plenty of Room for Growth. Retrieved February 15, 2015 from -for-growthYum! Brands, Inc. (2013). 2013 Annual Report. Retrieved February 13, 2015 from Yum! Brands, Inc. (n.d.).Yum! Restaurants China.Retrieved February 14, 2015 from Yum! China. (n.d.). The Story of East Dawning.Retrieved February 14, 2015 from
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