More than 15000 women applied and 2500 velveeta

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promoted the offer on their Web sites. More than 15,000 women applied, and 2,500 Velveeta lovers were chosen. The hostesses, who won't be paid for their services, get "party packs" containing a 32-ounce package of Velveeta, take-home plastic Velveeta storage containers for 16 guests, a recipe for chili con queso dip -- along with the requisite cans of diced tomatoes and green chilies -- a spinach dip recipe, a dip bowl, a couple of bags of Ritz toasted chips, snack-bag clips, Velveeta coupons, Kool-Aid and cups. House Party said it couldn't estimate the value of the party packs. "We don't attend the parties; doing that would hamper the authentic nature of it," says House Party Chief Executive Kitty Kolding. "We give the hosts the materials, but very much let them create the kind of party they want to create." Of course, Kraft and House Party hope that the menu will showcase Velveeta, and that hosts and their guests, after sampling the product, will serve it regularly at home, as well as talk up its taste. "The game-day parties on Feb. 1 will allow us to reach thousands of consumers while they're in the moment of eating the queso dip," says Greg Hughes, a marketing director in Kraft's cheese business.
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