1. Is the argument persuasive? 2. To whom is the argument persuasive?
1. Ethos = an ethical or moral argument 2. Pathos = an emotional argument 3. Logos = a logical argument
Ethos The word "ethos" came from the Greek word ethikos meaning moral or showing moral character. Aristotle contends that a speaker must establish moral credibility in the minds of the audience at the beginning of his or her speech. In order to do so, the speaker must show that he or she has expertise in the subject matter of the speech and that he or she is disconnected from topic (i.e., the speaker does not and will not have a direct interest or an ulterior motive for convincing their audience). For example, when a trusted doctor gives you advice, you may not understand all of the medical reasoning behind the advice, but you nonetheless follow the directions because you believe that the doctor knows what s/he is talking about.
Ethos = an appeal to ethics • Ethos: Ethos is related to the English word ethics and refers to the trustworthiness of the speaker/writer. • Ethos is an effective persuasive strategy because when we believe that the speaker does not intend to do us harm, we are more willing to listen to what s/he has to say.
You've reached the end of your free preview.
Want to read all 20 pages?