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Considering an alliance with local enterprises escalates the risk of losing intellectual properties. China's business landscape is infamously notorious when it comes to safeguarding Intellectual rights. However, being affiliated to culture, a cleverly drafted company narrative and Chinese sentiment inculcation could motivate effectiveness and connect.4.4.2 European Union & North American MarketsWhile there are numerous benefits of an expansion program that involves European markets, two of the staggering challenges that the market impose are European parliament restructuring and migration. Brexit has left a hollow space in the economy that yet needs to be addressed. This implies that there could be multilateral changes in the policies and regulations governing local and foreign companies' functioning. In recent years there are more than half a dozen examples where European countries have assisted overseas investment is growing at the cost of domestic upliftment. Further, as the case study identified, unrealistic altitudes of funds' devotion should not be on the agenda. We could conclude that the alternative of 100%
automation is off the table. Therefore, the company will have to rely on the domestic workforce. However, since 2015 Europe has witnessed a steady decline in the number of people migrating tothe countries for work. This would impact the levels of production and minimize the impact of deployed resources. While functioning in the U.S. indirectly attracts a high level of cost towards labor well-fare and sustainable practices, the fact that southern states of the U.S. demonstrate a lower level of fondness towards craft beers cannot be ignored. Moreover, the element of an unstable administrative environment, where opposing parties dictate the parliament and the white house, reflect that a considerable investment like commencing a production facility on U.S. grounds could be unreasonable. 4.5 Technology4.5.1 Brand AwarenessBeau's popularity was aided by word of mouth and direct relationships such as a partnership with local food movements such as independent chef-led restaurants and bars. However, in a digitalized economy and with an increase in internet usage, the marketing tactics may have to change by adopting more technological savvy methods to increase brand popularity and entranceinto certain markets.4.5.2 Scarce Raw MaterialsBeau supports local hop farmers in Ontario in the production of their hop business; however, hop growers experience crop disease, which makes it challenging to grow organic materials. Technology can be used to solve this issue, and more investment into the hop growing industry as this is the major material beer is made from.4.5.3 Product/Focused Differentiation
Beau produces a range of beer from their flagship beer, Lug-Tread, to the Full-time I.P.A, which is hoppy fruity with a bold taste and 50 other seasonal craft brews. However, there's the issue of taste differentiation due to hop varieties being grown in different regions.