A recommendation is for the Alliance Supermarket is to start using the Perpetual Inventory System. The Perpetual Inventory Systems, the databases, and vendor accounts are automatically updated every time the product is sold or received. It relies on the instant tracking of the inventory systems this helps with placement orders, assisting customers with real- time on-hand merchandise, and being informative regarding the product. A new approach to the marketing and the merchandising of the store is pivotal, so the point of sale can be swift. In the article Merchandising at the point of sale: differential effect of end of aisle and islands recommends that the product that is near the cash wrap or check-out station should be attractive this helps with impulse buys (Garrido-Morgado, & González-Benito, 2015, p. 59). This helps with consumer purchases and a better experience at final check-out.I propose. a new approach to utilizing social media platforms to provide a better service, issue coupons, and email. Social media and email have helped companies connect with consumers from all walks of life. Rosendale, New Communication Technologies in OrganizationCommunications and Branding: The Integral Role Social Media Now Play(2015) explains that businesses are interactively engaged with social media are more likely to win regarding promoting their brands. By using social media companies are now seeing rapid productivity increases within how they communicate with their consumers. Social media is a free advertising booster. Author Rosendale also believes that if all businesses utilize and take heed to social media sites organizations would see interactive communication with customers and stakeholders.