Researching on H&M's marketing strategy13H&M is always confident to bring collections that fully capture the most popular fashion trends. Moreover, H&M has deepened its product line, from women's wear to designs for men and children, making a difference in the world of fashion.Among H&M collections, must-have costumes always account for the largest share. These products are produced in large numbers by adaptability, practicality in daily life and are sold through seasons (such as t-shirts, shorts ...). Those are the clothes worn when going to work, at home, or down the street with a simple design, in moderation. Next is the collection with contemporary imprints attracted by interesting designs, helping the wearer can express his own style. And of course, H&M is never out of the trend race. The H&M Studio product line is the trendy product with the latest fashion trends to be displayed within the framework of Paris Fashion Week. With 300 designers from 25 countries gathered at their headquarters in Stockholm, H&M products are always diverse, reaching all customers, wherever they are in the world.One of the "specialties" of H&M is a collection of collaboration with high-end fashion designers and brands. Launched in November every year, these collections always create a fever with fashion followers around the world. Manufactured in limited quantities, the designs in this collection were quickly sold-out by buyers who had been waiting the night before, when the product was officially on the shelves.