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4. Using all the information you have gathered from above, every group are required to develop a MARKET ANALYSISon the choice of product/service. This will help the company to understand the needs of existing and the target customers and why they chose your product/service over your competitors. 5. The MARKET ANALYSISmust include the following information: a. Demographics and Segmentation b. Target Market c. Market Need d. Competition e. Barriers to Entry
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