Raise What factors should be raised well above the industry standard The key to

Raise what factors should be raised well above the

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Raise What factors should be raised well above the industry standard?new markets:A new valuecurveWhat factors that theindustry has taken forgranted should be eliminated?What factors that the industry has never offered should be created or added? The key to discovering a new value curve lies in answering four basic questions Source: Adapted from W.C. Kim and R. Mauborgne, “Blue Ocean Strategy,” California Management Review 47:3 (2005), 105-121 Creating Eliminate Create/Add
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