Ocado Online Grocery 8Root Definition A system owned by British online supermarket team who together with the Chief Executive Officer offer online grocery services. The company delivers directly to customers’ homes from all its warehouses. The company focuses on the application of proprietary technology, the automation of several processes and the aggregation into single facilities. –in removing notable costs that are commonly incurred in store-based retailing. Also, it has established enhanced facilities to ensure the freshness of its products being delivered to customers. The emergence of competitors in the UK online grocery business has posed a stiff competition in the region, leading to a decline in the company’s market share. This has therefore,created the need to establish competitive strategies that will always keep the company competitive as well as gain a competitive advantage in the UK’s online grocery business. CATWOE TABLE Customer UK residents who purchase products online Actors Ocado Chief Executive officer, British online supermarket team, and Ocado staff members. Transformation Processes, technology and knowledge together with customer feedbacks on the company’s services and products are used to create and maintain a competitive company that satisfies customers’ needs and create consumer loyalty. This helps the company to gain a regional competitive advantage. Weltanschauung (why bother?)Entry of competitive companies has made the online grocery business to become more competitive than it was before. In thissituation, each and every company would like to outcompete one another to have highest market share. Therefore, it is necessary to assess the regional market trends regarding online grocery business to have a good understanding of what customers want to like and get used to a particular product or service. Owner Ocado online grocery Environmental constraints Cost and time critical, quality, competitive, community expectations, and corporate goals.