Jackie works as a sales rep for a company that

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18. Jackie works as a sales rep for a company that produces and sells steel used in building construction. Jackie is in __________ sales. A. G2 B B. B2C C. B2B D. C2C E. G2G 19. Sales of electric components manufactured by Rick's company depend on sales of new cars. Rick's company faces __________ demand. 20. Paula has developed a successful business selling appliances to homebuilders. She carefully monitors the issuance of new home permits to anticipate how many appliances she will need to buy in order to supply her customers. Paula is concerned with __________.
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21. Whether targeting consumers or B2B markets, marketers need to focus on: 22. Unlike manufacturers, __________ buy products from other businesses but do not significantly alter the form of the products they buy. A. produ cers B. consumers C. resellers D. English auctioneers E. gatekeepers 23. A __________ is a type of reseller, a business that buys from other businesses but does not significantly alter the form of the products it buys. 24. Malcolm buys overrun clothing from factories around the South. He sells the clothes to discount retailers. Malcolm is a:
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25. Hospitals, schools, and religious organizations are examples of __________ buyers. 26. Which of the following is an example of an institutional buyer? A. Mayo Clinic Hospital B. Procter & Gamble C. U.S. Marine Corps D. Nucor Steel Corporation E. Walmart 27. Which of the following is an example of a government buyer? 28. In most countries, __________ is one of the largest purchasers of goods and services.
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29. Both the B2B and B2C buying processes begin with:
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  • Fall '12
  • Chris
  • Marketing, d., Buying Center, E., Business-to-business

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