technology the FuelBand stays constantly connected syncing the data it collects

Technology the fuelband stays constantly connected

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technology, the FuelBand stays constantly connected, syncing the data it collects with the user’s Nike+ account. [Ken16]. Nike declined to break out sales related to its wearable sporting technology. But in its fiscal Q1 ended Aug. 31, North American sales of what it calls equipment, which includes technology, rose 44% from the year-earlier period. It’s much larger footwear and apparel segments saw sales growth of 20% and 26%, respectively. The company's spending in marketing and technology jumped 18% "as we invested in a remarkable array of product innovations," CEO Mark Parker said in the firm's Q1 earnings conference call with analysts in September. The Nike+ social network had 8 million registered users. [Sha12] How much of an edge does Nike have over its competitors? Explain. Nike has an edge over its competitors in key areas such as branding, scope, customization and innovation. Branding - created a strong image among its teenage customer base. This allows the company to charge a premium price over its competitors.
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Running head: NIKE BECOMES A TECHNOLOGY COMPANY 11 Scope- Nike has a broad range of shoes, clothing, and gear, catered to men, women, and children. Customization - offering customer-tailored solutions. NikeiD allows customers to customize some of the products they buy. Innovation - They usually carry the names of professional athletes like Nike Air Jordan Retro XI sneakers, modeled after the 1996 originals designed for Michel Jordan when he played for the Chicago Bulls.
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Running head: NIKE BECOMES A TECHNOLOGY COMPANY 12 References Bain, M. (2015, March 23). Nike is fighting three legal battles to protect the brand’s design soul. Gregory, L. (2017). Nike Inc. Generic Strategy & Intensive Growth Strategies. Panmore Institute , 1. Keller, C. R. (n.d.). How Nike Became Successful and the Leader in the Sports Product Market. Laudon, K. C. (May 2016). Management Information Systems. Pearson Learning Solutions. Martin, E. (2015, August 23). How Phil Knight built Nike . Retrieved from Business Insider: Nike Air Technology . (2018, July 19). Retrieved from NIKE: - gb.nike.com/app/answer/article/product-technology-air/a_id/57336/country/gb Nike Bill Bowerman . (2014, May 21). Retrieved from NIKE NEWS: - of-fame NIKE Inc SWOT Analysis. (2017). NIKE, Inc. SWOT Analysis, 1-8. (2017). 1-8. Plain, C. (2004, June 21). NASA Apollos's Small Steps . Retrieved from NASA: Reference for Business Company History Index . (2018, July 19). Retrieved from Reference for Business Corporation Web Site: Shalvey, K. (2012, December 12). Nike Racing Into Technology With Help From Partner Apple. p. pA04. 1p.
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Running head: NIKE BECOMES A TECHNOLOGY COMPANY 13
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