Social media and journalism also combine to make a major impact on reporters

Social media and journalism also combine to make a

This preview shows page 5 - 7 out of 15 pages.

are no exception to the impact. Social media and journalism also combine to make a major impact on reporters. Social media has drastically shifted the way journalists do their jobs, from changing the way they receive information and story ideas to shifting how they share those stories. Following are three key ways social media in journalism has changed the way reporters work. 1. Social media offers journalists increased access to content Thanks to social media, journalists have unprecedented access to their audience, putting them closer than ever to the content and story ideas that their readers/listeners care about. Audiences are no longer passively waiting for a news anchor to tell them the news. They’re on Twitter or Facebook, sifting through content and sharing stories from their friends and family, sometimes before a journalist has even picked it up. All of this makes social media a great place to do research and make connections that may not have otherwise come about. 2. Journalists are responsible for sharing their stories Social media is full of clutter. With active usership in the billions, word travels quickly and then gets lost in the shuffle. Consider that roughly 6,000 tweets are shared per second on Twitter. While that makes it a highly effective tool for communicating breaking news, it also makes the lifespan of a news story much shorter than it used to be. Reports are now responsible for sharing their stories far and wide, and making sure it stays in the news cycle for as long as possible. 3. The “fake news” phenomenon makes reporting more challenging than ever New data from the Pew Research Center shows 45 percent of American adults consume news on Facebook and half of news consumers on Facebook depend solely on that site for news. While the reach of social media is great, it lacks a method of policing content and sources to prevent completely fictitious stories from spreading. Lesson 3.2 Blogs, Podcasting, Vlogging ‘The transparency of blogging has contributed to news organizations becoming a bit more accessible and interactive ….’ Blogs (a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style)
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Weblogs are the most popular expression of this new media form. Blogs have exploded in popularity in the past year, fueled by greater access to bandwidth and low- cost, often free software. More than a half million people have taken up the tools of self- publishing to create personal journals on subjects as diverse as politics, microbiology and tropical fish. “Blogs are in some ways a new form of journalism, open to anyone who can establish and maintain a Web site, and they have exploded in the past year,” Walter Mossberg wrote in his Wall Street Journal technology column last March. “The good thing about them is that they introduce fresh voices into the national discourse on various topics and help build communities of interest through their collections of links.”
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