Additionally Ford applies a similar RD framework for all market segments which

Additionally ford applies a similar rd framework for

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specifications for different markets. Additionally, Ford applies a similar R&D framework for all market segments, which improves knowledge sharing and production cycles. This ensures that all strategic business units work as synergies thereby lowering intra-firm competition ( Ford Motor Company, 2019). In this regard, Ford is able to costs related to R&D, which are then
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FORD MOTOR COMPANY 3 transferred to consumers. With a low cost strategy and revitalized sales focus, it is evident that Ford can attain its long-term objectives. Target Markets and Competitive Advantage Ford is a market leader in Europe and North America. However, to become a leader in the global market, the conglomerate needs to focus on un-served segments. These niches can offer Ford more profitability, easy penetration, and a first mover’s advantage. India, Asia Pacific, and Middle East nations are viable markets for Ford global ventures. Nations in these regions are viewed as emerging economies, which present massive markets for Ford’s vehicles ( David & David, 2013). These markets are likely to profit from Ford’s groundbreaking vehicle technologies, strong products that have value for money, robust network of service centers, and the Ford brand image. Ford trucks, SUVs, and small cars are synonymous with quality and buying one is likely to raise the purchasers’ social status, which makes these products valuable for all potential car owners. Technological capabilities, a dedicated workforce, and robust supply chain are important components essential to Ford’s success in these new markets. All business units at Ford work for synergistically owing to the firm’s centralized decision-making process, which is a major source of competitive advantage. Every Ford employee is tasked with unique responsibilities and the top
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  • Spring '20
  • Ford Motor Company

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