The exclusivity to brands would be an immense problem

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The exclusivity to brands would be an immense problem. For instance, if Macy's claimed a specific brand, it would be nearly impossible or extremely difficult to claim the brand as well, since it is being hosted by another company. 2cIn order to overcome the popularity of existing brands. 2dIn order to access skills and key raw materials. The new firm would need to spend a good portion of its money towards training, in order to develop a strong staff. 3.How much capital is required to enter this industry (give a qualitative response such as “very high” compared to other industries or “very low” compared to other industries)? The capital required to enter this industry is very high. 4.Does your firm have any unique capabilities or skills that would make a newcomer find it difficult to compete with you on price? Explain 5.Does your firm have any unique capabilities or skills that would make a newcomer find it difficult to compete with you on quality or features? Explain Because Macy's is consumer-centric, the stores customize to the region the store is located. By
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