Fashion valet focus on choosing to innovate with own brand capitalizing on the

Fashion valet focus on choosing to innovate with own

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Fashion valet focus on choosing to innovate with own brand, capitalizing on the rise in number of women donning the hijab. Under FV, Vivy Yusof devised muslimah urban lifestyle label called dUck. The name comes from Vivy Yusof's own blog and has its own store in one of KL’s malls. The idea came about after she started wearing the hijab and found it hard to find a store that sells all colors in different fabrics. Fashion Valet carries a lot of Asian designer labels. Thus, they are targeting the more premium customers because their products’ price on average is quite high compared to others. They decided to stick with this identity because they wanted to give only the best quality products for their clients. Fashion Valet has a specific team that will monitor the quality of their products. Furthermore, to sustain the standard of their offerings, there are some important elements that they consider which are consistency, quality, price, and the background of the fashion designers. Secondly is Fashion Valet focus on mobile commerce, In the past, Fashion Valet has been focusing on reaching out to more consumers through Facebook and search engines (using search engine marketing, or SEM). Using mobile commerce their target customers are the Young Generation or what we called "Fashionista". Fashion Valet concentrates on a particular niche markets which are customers who are into fashion apparel, shoes, accessories, and beauty categories. They offer branded products that are well-known locally and internationally. On Facebook, Fashion Valet is able to map its current customers’ social media profile (based on the place they live, their interest, their age etc.) and identify similar target audiences to advertise to. This is a great way for the start-up to control its marketing budget by using data and technology to increase the relevancy its advertising. 8
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Joint Venture and Partnering Joint venture is a popular strategy that occurs when two or more companies form a temporary partnership or consortium for the purpose of capitalizing on some opportunity. In 2012, Following investments from Malaysian internet company MY EG and Silicon Valley's Elixir Capital, Japan's largest e-commerce company Zozotown has decided to invest on Fashion Valet as well, providing monetary and strategic contributions. Fashion Valet hints on more collaborations with designers and celebrities coming up, as well as an expansion to Thailand. Fashion Valet works with social influencers to raise the profile of the brand. It also collaborates with popular celebrities and designers to create exclusive products and collections. This second joint venture (the first with actress Nora Danish) features actress, TV host and style icon Scha Alyahya. Fashion Valet’s collaboration with Scha was driven by the celebrity’s fashion sense which is favored not just by her fans but also by fashion enthusiasts. Both stylish and effortless, her style is a combination of pieces cleverly put together to create a look that is unique and fun. The collection is currently available at and is priced between
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  • Spring '19
  • Marketing, fashion valet, Assignment, Fashion Valet Uitm

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