Scrambler is a popular smartphone app that users can download and play for free

Scrambler is a popular smartphone app that users can

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77) Scrambler is a popular smartphone app that users can download and play for free. The makers of Scrambler make the app profitable by selling information obtained about users as they play the game. Marketers would most likely use this information for the data mining application of ________.A) customer acquisition B) customer retentionC) customer loyaltyD) customer abandonmentE) machine learningAnswer: ADifficulty: ModerateLO: 5.2: Understand Big Data, data mining, and how marketers can put these techniques to gooduseAACSB: Analytical thinking78) The publisher of Lifting Life, a magazine and website about weightlifting, wants to develop aclear picture of how readers of the magazine and its competitors feel about the magazine. In order to accomplish this, Lifting Lifewill likely need to analyze ________ retrieved from social media posts related to weight lifting.
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79) The publisher of Lifting Life, a magazine and website about weightlifting, wants to develop aclear picture of how readers of the magazine and its competitors feel about the magazine. In order to accomplish this, Lifting Lifewill likely need to use the technique of ________.80) In her work at Powered Solutions, Angelica helps business clients identify, organize, and analyze data from social media sources, internal CRM databases, commercial entity sources, and government sources. Angelica would best be described as a(n) ________.81) A catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship. It has found that customers who change residences are three times more likely than customers who do not move as frequently to buy tables, color printers, and decorative products but are no more likely to buy jewelry or footwear. By using data analysis to determine which promotion to target to customers who have recently moved, this catalog retailer has engaged in ________. A) customer retention B) customer acquisition C) customer abandonment D) customer accrual E) market basket analysis Answer: EDifficulty: ModerateLO: 5.2: Understand Big Data, data mining, and how marketers can put these techniques to gooduseAACSB: Analytical thinking
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