caffeine intake This new gum is most likely which type of innovation A

Caffeine intake this new gum is most likely which

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caffeine intake." This new gum is most likely which type of innovation? A continuous innovation requires no new learning by consumers such as this new caffeinated chewing gum.AACSB: Analytical ThinkingAccessibility: Keyboard NavigationBlooms: ApplyKerin - Chapter 09 #210Learning Objective: 09-04 Explain the significance of "newness" in new products and services as it relates to the degree of consumer learning involved.Level of Difficulty: 3 HardTopic: Continuous innovation211.(p. 221)At the time of its introduction, which of the following products was the best example of a continuous innovation? Continuous innovations require no new learning by consumers. Only the shampoo meets this criterion (no need to shampoo or condition one's hair differently).AACSB: Analytical ThinkingAccessibility: Keyboard NavigationBlooms: ApplyKerin - Chapter 09 #211Learning Objective: 09-04 Explain the significance of "newness" in new products and services as it relates to the degree of consumer learning involved.Level of Difficulty: 3 HardTopic: Continuous innovation212.(p. 221)The addition of Clorox II bleach to Tide laundry detergents is an example of a A. discontinuous innovation.B. bundled innovation.C. dynamically continuous innovation.D. disruptive innovation.E.continuous innovation.Continuous innovations require no new learning by consumers, as is the case with adding bleach to a laundry detergent.AACSB: Analytical ThinkingAccessibility: Keyboard NavigationBlooms: ApplyKerin - Chapter 09 #212Learning Objective: 09-04 Explain the significance of "newness" in new products and services as it relates to the degree of consumer learning involved.Level of Difficulty: 3 Hard Topic: Continuous innovation
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213.(p. 221)The first LCD (liquid crystal display) flat-panel HD (high definition) TV is an example of which type of innovation? With continuous innovation, no new behaviors must be learned. Consumers require no education about how to turn on and watch TV. Though new technology makes a LCD flat-panel HDTV possible, from the consumer point of view the product is improved but they don't need to learn new behaviors to use the product.AACSB: Analytical ThinkingAccessibility: Keyboard NavigationBlooms: ApplyKerin - Chapter 09 #213Learning Objective: 09-04 Explain the significance of "newness" in new products and services as it relates to the degree of consumer learning involved.
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  • Fall '16
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