Which of the following is most likely to be the

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Which of the following is most likely to be the primary factor that attracts a consumer to a generic product?    Package design Brand name Low price Product quality               
    The _____ strategy seeks to increase sales of existing products in existing markets.                  
    Which of the following tasks least describes the role of a brand manager?
                      
    You work for a drug company and have been asked to advise company executives about the manufacturing of generic versus branded pharmaceuticals. Which of the following arguments could you use if you were trying to convince the executives that branded drugs are the way to go?             
    
Brand-name drugs are chemically identical to generic drugs.     Customers sometimes feel more secure about purchasing brand-name drugs.   The Poison Prevention Packaging Act:   requires firms to mandatorily inform customers regarding the dangers associated with the use of  products.   requires drug manufacturers to place their products in packages that are child resistant yet   accessible to all adults.    bans those products that contain harmful chemicals.     requires firms to publicize the testing procedures that go into the development of their product  packaging.

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