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As we set about performing and communicating on a set of ambitious 2020 sustainability goals, external stakeholders will be looking to us to transparently identify key metrics and milestones as well as demonstrate tangible progress. To that end, we recently continued our conversation with a group of diverse stakeholders in a convening arranged with Ceres. Key points of feedback from the August 2013 session and our responses are shown below. 772013/2014 SUSTAINABILITY REPORTIntro Me We World Reporting Index
OUR STAKEHOLDERS’ REPORTING RECOMMENDATIONSInternational beverage guidelines: Please explain why the Company does not follow U.S. School Beverage Guidelines in international markets. Supplier and bottler sustainability reporting: Actively move major bottling and supply chain partners to set measurable goals and targets and to issue sustainability reports. This table draws from a summary of the stakeholder engagement process prepared by Ceres; however, it does not cover every point raised and while it was reviewed by our partners at Ceres, it was not reviewed by the participating stakeholders. RESPONSEAs a global enterprise that operates as a local business, we abide by local guidelines related to the sale of beverages in schools. The standard that governs our practices related to our product availability in schools is our Global School Beverage Guidelines. These guidelines direct our practices across the more than 200 countries and territories where our products are sold. We voluntarily adopt additional school beverage guidelines in Europe, the United States, Canada, New Zealand and Australia.The Coca-Cola Company continues to push forward in this area. Over the past few years, we have aligned many of our major bottling partnersto our reporting guidelines. We continue working with suppliers to embed sustainable sourcing into our business planning and partner with our suppliers to support our goals, as they will play an integral role in our progress toward doubling the size of our business by 2020.Sustainable agriculture goals: Provide more detail around the goals to source key agriculture ingredients sustainably by 2020. As currently communicated, many of the goals for specific commodities are fairly undefined in terms of their implementation. The disclosure of a roadmap for defining sustainability risks, metrics and milestones for each commodity, and for implementing an assessment and improvement process with agricultural input suppliers and growers would be desirable.In setting a goal to sustainably source our 14 key agricultural ingredients by 2020, The Coca-Cola Company is committing to a transformation of our global supply chain. Achieving such an ambitious goal depends on aggressive acceleration of our sustainable agriculture program, which we are beginning by determining appropriate ingredient-specific sustainability standards and complementary partnerships. We describe these partnerships in our Sustainable Agriculture section, along with the work being done to foster a