Battle hymn of the republic wwis over there o iraq

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Battle Hymn of the Republic , WWI’s Over There o Iraq War: Dixie Chicks, Pearl Jam, Neil Young, Paul Simon o Politicians use songs o Movements use songs: We Are the World , Farm Aid, Live Aid, Live Earth Rap o Born in impoverished Bronx o Spread to other black urban areas o Indie-produced Run-DMC and King of Rock = first to hit mainstream o Major studios signed up acts o Violent and racist content became an issue in 1990s Music as multimedia content o Music is not one-dimensional form of media message o Historically, it was integrated with dance, theatre o Essential component in movies o Jingles and ditties for ads in radio, TV, online Sports as media entertainment o Mass audience for sports James Gordon Bennett covered sports (1830s) Joseph Pulitzer had first sports department (1880s) Sports writers specialized in different sports 1920s was Golden Era of Sports KDKA pioneered sports broadcasting Henry Luce’s Sports Illustrated (1954) Roone Arledge’s Wide World of Sports (1961) ESPN
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Audience/advertiser confluence o Advertisers found TV sports to be lucrative (1950s) o Advertisers have naming rights to stadiums Cost of sports broadcasting o Can cost more to broadcast sports than advertising generates o Why do they still vie for rights? Can lose affiliates May lose male viewers o Loss leader = product sold at a loss to attract customers o Goal for networks: Use sports to promote other programming Enhance network as brand Deny coverage sports to competition Generate enough revenue to minimize loss o Disadvantage to sports as loss leader Can drain a network Emphasis on low-cost programming o Money paid by networks to pro sports make huge athlete salaries possible Sex as Media Content o Huge demand o Definition is hard to pin down o Sex sells $8 to $10 billion annually in U.S.
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Christopher Reinemann
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