and you may wish to use an alternative business, product or service at your discretion. You will require some organisational information to conduct some analysis which you will find the company website. For the purpose of analysis, you will still need to conduct research to identify the environment, competitors, customer groups, and various other stakeholders. Your delegated task to research and provide and implement an E- Marketing Plan/Strategy for the business, product or service based on the assumptions you have made during your research. Using the e-Marketing template & the structure as provided below, develop a full version of the E-Marketing Plan/Strategy. Marking criteria and weights for each section of the plan are also provided below.GENERIC GUIDELINES FOR REPORTINGInclude any Supplementary Documents utilizedAll sources are referenced consistently and comprehensively using the recommended referencing system as prescribed in the subject description/outline. Use of language is appropriate to academic writing, the industry context, Marketing themes and principles and the assessment criteriaThe responses are succinctly and clearly written or presented in EnglishOverall presentation is professional including spell and grammar checked judicious use ofheadings, font size, layout etc.E-MARKETING PLAN STRUCTURE & MARKING CRITERIAMarketing, Assessment No.1 V1.1 Last updated on 11/06/2019Page 3
T-1.8.1_v3MARKING TABLEMARKS ALLOCATEDMARKSRECEIVED1.Executive Summary 102.Introduction103.Situational Analysis (5 marks each = 10 marks)10SWOT AnalysisIssues Identified4.The e-Marketing Schedule10Gantt Chart or Timeline for the e-Marketing Plan5.The e-Marketing Strategies & Action Plan (2.5 marks each = 10 marks)10product strategiesprice strategiespromotion strategiesdistribution strategies6.Costing and Budget 107.Technical Issues (2 marks for each = 20 marks)20website content & searchabilityCustomer registration & logging security (for customers and staff)Coupon codes, rewards for old clients, discounts
T-1.8.1_v3EXECUTIVE SUMMARYProvide an executive summary of at least 300 words. The summary should include:Overview of the organisationThe product or service you decided to prepare an e-marketing plan forThe target market of the product or serviceKey objectives of your e-marketing planBUSINESS PLAN PROPOSALDarren, ChenFounderSushiWirePerth, AUMarketing, Assessment No.1 V1.1 Last updated on 11/06/2019Page 5
T-1.8.1_v3PROPOSAL SUMMARYSushiWire will use existing texting technology to facilitate making the transfer of small amounts of money easier and at a low fee per transaction.BUSINESS DESCRIPTIONSushiWire will facilitate transferring a small amount of money to another person overseas, and at a minimal cost. The customer only needs the recipient’s phone number. While this is attractive to parents of children who live overseas, it can also be a good micro-financing option. The simplified method will be used between phones the same way Red Cross lets you text to donate to them. The small usage charge will go from the customer’s phone and signal our program in a text message if they have connected their phone to SushiWire along with their bank information.