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A limit that is imposed on exports by a government is known as an export quota, choice A. Loss leader pricing is(A) pricing a product just below its main competitor(B) pricing a product at or below cost to get customers into a store with the hope of selling them other more profitable product(C) based on keeping all costs involved, such as manufacturing, as low as possible(D) based on the value that customers perceive the product holds(E) pricing a product as part of a bundle to get rid of unwanted inventory Loss leader pricing is a sales promotion technique that is used to get people into a store with the hope that they will buy more expensive products, so choice B is correct. A major manufacturer of software launched an e-reader, but withdrew it after 180 days of lackluster sales. Demand for the product can be classified asA manufacturer of which of the following products would adopt an undifferentiated marketing strategyfor its launch?
A manufacturer that employs intermediaries in its distribution channel is usingUsing intermediaries in the distribution channel indicates that a company is using an indirect channel approach, choice D. Marketing materials for nonprofits should include all of the following EXCEPT(A) the organization's services(B) the resume of the executive director(C) opportunities for donations(D) testimonials from users(E) the organization's mission Including the resume of the executive director is not appropriate, so choice B is the correct answer to the question. However, noting a former affiliation of the executive director may be useful if there is a connection to the current organization, for example, noting that the executive director of anopera company was once an opera star. Market research tasks include all of the following EXCEPT