also provides services such as postpaid bill payment broadband registration

Also provides services such as postpaid bill payment

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also provides services such as postpaid bill payment, broadband registration, mobile phone repairing and more to the customers. Besides, locations of the store also play an important role in promoting the Celcom broadband. Celcom usually set up their retailer center at those crowded places such as shopping complex, roads, streets and so on. As a result, they can attract more customers to purchase their product. Customers also can find their store easily no matter where the customer is and more convenience for them if they have any inquiry toward the Celcom products and services. With over five thousand trade channels in Malaysia, the distribution of the service won’t be difficult. The service (U-verse) is designed in a way that it can be automatically activated once a customer purchases a SIM CARD, by clicking *128#, then U-verse and following the instructions, or by going to any Celcom dealer near him for activation. The distribution channel is designed in a way that it is so efficient for customers and increases potential sales for the company. Celcom dealers can be found in over 90 per cent of Shopping 22
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BMMK5103 Malls, Colleges, Universities, Recreation Centres and Mega Stores across Malaysia, making it easy for the customers to reach. Meanwhile, Celcom also promoting their broadband by set up temporarily store during the PC fair such as Pikom PC fair. By set up store in the PC fair, Celcom can attract more people to purchase their broadband and increase the short run sales. They usually will do a lot of promotion and lower down the broadband price in order to attract more customers to purchase it. Through gaining retailers cooperation and distribution channels across Malaysia, it would be easy for the service to reach the target market. The SIM PACK is light weight and would be easy to transport huge number of the product with the service in it across Malaysian market. (Celcom Official Website, 2009) 6.4 Promotion The promotion mix is a specific combination of promotional methods, used to bring about exchanges by informing, educating, persuading and reminding the targeted market with a company’s products and services. The promotion mix is using several different types of communication to support marketing goals which include advertising, personal selling, publicity, public relations, direct mail, sponsorship and sales promotions. Celcom promotes their business through promotional mix which is advertising, Internet marketing, sales promotion and public relation, in order to generate more profits. First, Celcom used advertising method. Advertising can be defined as placing your message in any form of paid media, such as newspapers, magazines and journals, television, cinema, radio, outdoor advertising such as poster. In the advertisement, Celcom is trying to tell the readers about their specialty, their unique and superior value, the information and show their differences with other telecommunication company and also convinces the
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  • Spring '16
  • AbdulrahmanAlshargabi
  • Marketing, Celcom

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