The group of American consumers born between 1979 and 1994 is often called A

The group of american consumers born between 1979 and

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20) The group of American consumers born between 1979 and 1994 is often called ________. A) the baby bust B) the leading edge C) Generation Y D) tweens E) Generation X Answer: CDifficulty: ModerateLO: 7.2: Understand the need for market segmentation and the approaches available to do itAACSB: Diverse and multicultural work environments21) Which of the following is the most accurate generalization of Millennials?22) Which generation was referred to as "busters" and was thought of as slackers who are cynical
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about marketing?23) The group of American consumers born between 1965 and 1978 are called ________. 24) Baby boomers ________. A) were born between 1965 and 1978 B) are currently in their 30s and 40sC) are important to marketers because of the size and wealth of the segment D) are 75 or older E) are the parents of Generation X, not Generation YAnswer: CDifficulty: ModerateLO: 7.2: Understand the need for market segmentation and the approaches available to do itAACSB: Diverse and multicultural work environments25) Members of which generation were born in the years immediately following the end of World War II?
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  • Prof Farshad Salman

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