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Kelly is writing a marketing plan for a new energy drink. What should her plan begin with?a.executive summary
b.segmentation analysisc.d.positioning statementsituation analysisWhat phrase refers to the fact that conflict can be squashed if one player is inherently more powerful than another?Ad costs are the highest during which program?GothamSunday Night FootballThe BlacklistDeciding on your ideal distribution system relates to which of the 4Ps?priceproductplacepromotionWhat term refers to the sheer number of visits or estimates of the number of unique visitors to a given website?a.rate
b.durationc.d.frequencyreachMarketers frequently use __________ to try to estimate the likely results of various actions, most frequently price cuts and competitive response.promotionsstrategiesgame theorycompetitionThe idea that familiarity from repeated exposure to a brand name, logo, or ad will over time enhance the viewer’s favorability toward the ad (and brand) refers to which term?sleeper effectmere exposuresource credibilitycognitiveJerome is ranking the desirability of segments. Which of the following marketing activities is he performing?segmentationtargetingcollaboratingpositioning
Final probability estimates require information such as industry knowledge or data that may be obtained froma.b.surveying suppliers.c.SWOT analysis.d.surveying customers.__________ are mostly comprised of experience and credence qualities.a.b.c.d.ServicesProductsPurchasesGoodsIf we are assessing the macro-environmental issues we must attend to, such as legal, technical, and social changes, then we are considering our a.context.b.customers.c.collaborators.d.company.Adam and Jose are attempting to identify the bundle of product features most likely to attract customers. Jose argues that they should conduct a(n) __________, which involves comparing different combinations of attributes, and the customer simply determines which product combination sounds best, next best, and so on.web surveybfocus group
.c.interviewCustomer Insights, Inc. operates a facility that recruits eight to 10 consumers and screens them on criteria such as relevance to the target segment or usage in a product category. What type of research is