The new technologies are able to fundamentally change

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The new technologies are able to fundamentally change all the economic activities and social environment. On a large scale they have already affected the communication and financial sectors and the en-detail sales (representing 30 % of GDP ); conditions for a rapid penetration in education, health system and public services have been created (they represent almost 20 % of GDP) [2]. The on-line customers want to follow instantaneously their order, the moment they press the delivery button to the moment the products are delivered; they also want to know the costs and the delivery time and to
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Management and Economics 103 REVISTA ACADEMIEI FOR Ţ ELOR TERESTRE NR. 1 (69)/2013 redirect the orders. Thus the power transfer from seller to buyer creates a “ new waiting era ” and the buyers (individuals or firms) will not tolerate negative experiences any more; these negative experiences refer to incomplete packages of products, delivery delay or inadequate return policies. The dimensions of electronic commerce are shown in Figure no. 1. Fig. no. 1 The Dimensions of Electronic Commerce [3] Thus, e-commerce development imposes a fundamental change of the traditional logistics that has to be adjusted to the new demands; the e-commerce imposes an active, flexible and structural approach of logistics, depending on the marketed e-commerce model, products and services. The e-commerce has quickly become an instrument of strategic importance for the enterprises. The e-commerce option implies the development and the implementation of some informational structures through different organizations based on the Informational and Communication Technologies (ICT), especially using the Internet technology in commercial transactions and in logistics activities. The e-commerce may influence the structure of an enterprise and it makes the organizations reconsider the informational waves and the coordination mechanisms. The processes and the relationships are set up on new bases, implying important structural changes. The processes are integrated in a chain of value based on e-commerce in order to generate the real value. This eliminates the intermediaries and comes closer to the consumer; nowadays there is a real evolution towards a Web Chain of Value (WCV) for many enterprises. Thus, the economic importance of the e-commerce also lies in the changes it generates in the enterprises activity. As a result of these changes, major increases of productivity are generated when the economic processes become efficient, and when the costs in firms are reduced; these reduced costs may mainly result from: reduced costs for a virtual firm setting up and management (when comparing with a real firm), reduced costs for the management of the goods in stock (using the just-in-time system), a better forecast of the market demand, an increased efficiency and reduced time for the management of the order, an increased efficiency of the sale processes, decreased costs for the post-sale services, reduced costs for the distribution
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