Supermarket pg 307 Large stores specializing in grocery stores with wide

Supermarket pg 307 large stores specializing in

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Supermarket - pg 307- Large stores specializing in grocery stores with wide assortments. Supermarkets started the move to mass merchandising. Competition is intense. Discounter - pg 308- offer hard goods (cameras, tvs, and appliance), low-rent store, pay cash and service and repair problems themselves.Ikea , Costco and home depot Mass merchandiser - pg308- Large self-service store with many departments that emphasize “soft goods”(housewares, clothing, and fabrics) and staples ( like health and beauty aids) but still follows the discount emphasis on a lower margins to get faster turnover. Walmart and target. Club store -pg 309-low cost- Costco and home depot, Ikea. Category killer -stores that are hard for less specialized retailers to compete. Large number of customers and low cost. Toy r Us, Ikea, Home depot Convenience store pg 310- 7 eleven, stop and go, stores at gasoline locations. Vending machine pg 310- convenient Door-to-door pg 310-salepeople, QVC and shopping networks. Amway and Mary Kay --------------------------------------------------------------------------------------------------------------------- Internet retailing -pg 311- in the growth stage. Online sales is greater and growing rapidly. Lower operating costs. Walmart. Wheel of retailing - pg 314-new type of retailers enter the market as low staus, low margin, low operators, and then evolve into conventional stores expanding their services. --------------------------------------------------------------------------------------------------------------------- Different chain of stores -pg 317- New ideas spread across countries. They are mass distributers- Less developed nations often don’t have income to support mass distribution. --------------------------------------------------------------------------------------------------------------------- Agent and merchant wholesaler -pg 319- Concerned with the activities of those persons or establishments that sell to retailers and other merchants, or to industrial institutional, and commercial users, but that do not sell in large amounts to final consumers. There are different wholesalers doing different jobs. They are classified as agent, merchant, dealer or distributor. Ch. 13 Method of promotion -pg 330-331
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Personal Selling -involves direct spoken communication between sellers and potential customers. Mass Selling - Communicating with large numbers of potential customers at the same time. Advertising and Publicity. Sales Promotion - promotion activities, other than advertising, publicity, and personal selling- stimulates interest, trial, or purchase by final consumer. Meetings, displays, sales aid, portfolios, contests in company, trade shows, samples, coupons, calendars, gifts, allowances, price deals, catalogs, videos. Promotion objectives - Informing, persuading, and reminding to affect behavior. pg 335-336- persuading usually becomes necessary, is related to adoption process, AIDA model is the practical approach. --------------------------------------------------------------------------------------------------------------------- Adoption process - Awareness, interest -> informing (Promotion Objectives) Evaluation, trial -> desire (AIDA Model) Decision, confirmation -> action (AIDA Model) AIDA Model - attention, interest, desire, action Communication process -pg 337 - source trying to reach a receiver with a message. Source- sender. Receiver-potential customer. Based on trustworthiness and credibility to the consumer.
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  • Spring '12
  • Richards
  • Marketing, Sales, total cost approach, limited line stores, unnecessary storing costs, independent storing facilities

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