In the final paragraphs, he used an excerpt fromMiddlemarch and explained that we should not be defined by data. He also said the data could be misinterpreted to bring together the two arguments. 10. This essay has a strong appeal to logos, as would be expected of a scientific argument. How does Gould also appeal to pathos? How does that appeal add to the persuasiveness of his argument?Gould appeals to the readers emotions by having a sensitive topic people care about. It is also very controversial, which grabs the reader's attention. The appeal contributes to his persuasion by making the reader strongly feel a certain way. 11. Most of the time Gould writes in the third person, but he uses first person occasionally. Explain why you think those shifts strengthen or weaken the essay.